Don’t become a commodity.

For several years now, people have been declaring “Print is dead!” Newspapers and magazines are folding up shop. Why buy a newspaper with yesterday’s news when you can get today’s news on the internet for free? The news is a commodity. It all seems to just be regurgitated from the AP or Reuters wire and everyone has the exact same news as the next guy. If your product is a commodity, then, for the most part, common sense pretty much dictates whoever has the best deal on said commodity, will be the victor in the fight for consumers.

But, believe it or not, there are many print publications out there that are not commodities. The above picture is of a recent issue of Continue reading Don’t become a commodity.