Road trip unexpectedly turns south

The old stock market adage “sell in May and go away” applies to commercial photography as well. Most commercial photographers that I know that shoot for similar ad agencies and brands as me are usually slow during the summer months. It seems that many ad agency folks and corporate execs take their vacations during this time and not much work gets done. Many large corporations also have fiscal years that begin on July 1st which puts a lot of budgets in limbo around that time. During this time, for a photographer, a lot of personal work gets shot, websites get updated or revamped, portfolios get some fresh pages and photographers themselves take some vacation time. Once the middle of August rolls around, we usually start ramping up pre-production and then hit the ground running by September.

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